Monthly TikTok Users. By and large, TikToks ascent to global phenomenon has been incredibly quick. Pranks is the most popular TikTok category, Gen Z Marketing Essentials: Best Practices & Helpful Strategy Tips, 2023 Definitive Guide To Email Deliverability, 5 Google Ads Management Practices That Pay Off, A New Marketers Guide To Hyper Personalization, Money Laundering: Overview, How It Works, and Examples, 850 minutes per month are spent on TikTok per user, TikTok was the second-most downloaded app in 2020, TikTok was downloaded 850 million times in 2020, Instagram micro-influencers: 3.86% engagement rate, YouTube micro-influencers: 1.63% engagement rate, TikTok micro-influencers: 18% engagement rate, Instagram mega-influencers: 1.21% engagement rate, YouTube mega-influencers: 0.37% engagement rate, TikTok mega-influencers: 35% engagement rate, Average view time of 442 minutes in October 2019, Average monthly view time of 526 minutes in November 2019, Average monthly view time of 561 minutes in December 2019, Average monthly view time of 680 minutes in January 2020, Average monthly view time of 732 minutes in February 2020, Average monthly view time of 858 minutes in March 2020, Instagram: 1 billion monthly active users, 63% liked someones video / followed someone else, TikTok has over a billion monthly active users, It was the 2nd most downloaded app of 2020, The average user uses TikTok around 52 minutes/day, More women use TikTok than men (at least in the US), Entertainment, dance, pranks, fitness, and beauty are the top 5 niches according to hashtag searches, The record for most fans on TikTok is 109.8 million (@charlidamelio), TikTok has a lifetime user spend amount of over $300 million, TikTok is estimated to be worth roughly $50 billion based on investment offers, while ByteDance (owner) is said to be worth roughly $180 billion, TikTok is becoming increasingly popular for both advertising and influencer marketing, TikTok downloads and usage skyrocketed at the start of the COVID-19 lockdowns. It more than doubled its worldwide user base between 2019 and 2021 (291.4 million to 655.9 million). It's accessible, it's easy to create and publish great looking content with music and special effects, and the fun and snackable videos make for fast engagement and excellent brand awareness. TikTok has passed 1 billion monthly active users worldwide, the social media firm said in a blog post on Tuesday, September 28 (Philippine time). Even better if those ads have high watch time or watch loops (how many times users watch a video on TikTok). In any case, people spend a lot of time viewing videos on TikTok and the numbers prove it. This does seem like a huge number (and it really is) but most of this revenue came from China, while only 8% came from TikTok in the US. Google's YouTube launched its competitor, Shorts, last September. TikTok is More Popular with Men in India. In order to understand who owns TikTok, weve first got to understand ByteDance. Its hard to discuss how many people use TikTok without getting into some of the more interesting facts and stats about the app. If you want to be a success on any social media platform, its always useful to know some general statistics about the platform itself; however, finding relevant TikTok statistics can be tough seen as how the platform itself hasnt been released any officially. Clicking on the following button will update the content below. (& Official Sites), 3 Best VPN for Online Casino in 2022: (Unblock Casino Sites), 7 Best VPN for Unraid in 2022 (Free & Premium), How to Watch Porn Online Anonymously in 2022 (Free Guide!). In contrast to the US, TikTok is widely more popular with males. Over 200 million users were imported to TikTik due to that purchase alone. (& Best Alternatives), 10 Best Places to Buy LinkedIn Likes in 2022 (Real & Cheap), 15 Best LinkedIn Lead Generation Services in 2022, 10 Best Places to Buy VK Followers, Likes, Views & Comments 2022, 12 Best Sites to Buy LinkedIn Endorsements & Recommendations in 2022, 17 Best Mass Texting Services for Cheap Bulk Messaging (Free & Paid in 2022), 8 Best Sites to Buy SoundCloud Comments in 2022 (Real & Custom), Gmail Market Share in 2022 (U.S. & World). If your account has been banned, you will receive a banner notification when you next open the app, informing you of this account change. Thats not surprising considering the giants that are YouTube and Instagram; theyve always held the title for marketers. 22.4 million active TikTok users 18 and over use this app in Saudi Arabia. By 2025, it will approach 1 billion users. The company reported nearly 700 million monthly active users last summer. Indonesia has more than 92 million, followed by Brazil with more than 74 million users. Usage. There are 5 accounts that now surpass the one-time record holder Gray. TikTok has been under the eye of many investors trying to take it off of ByteDances hands, with offers as high as $50 billion dollars to acquire the app. Data is a real-time snapshot *Data is delayed at least 15 minutes. The Creator Fund. It generated a revenue of around $4.6 billion in 2021, which is a 142% increase year-over-year. This goes to show that people want TikTok. All this in under five years of its launch. Heres how the playing field is shaping up for 2021: While this is still a pretty good number, some marketers dont believe that TikTok will provide the best ROI; in fact, only 6% do believe that it will. 2020 465. In just a few short years TikTok/Douyin is giving social media giants a run for their money. 1. If youre a marketer, business, or brand, these demographics will be of special interest to you. All of these are for users 18 years old and above. The TikTok app has been downloaded over 2 billion By Jonathan Small. In any case, @charlidamelio took TikTok by storm and breezed right by the previous record holder, Loren Gray, in March of 2020. Most valuable technology brands worldwide in 2021, Highest valued unicorn companies worldwide 2022, TikTok user engagement in selected markets 2020-2021, TikTok: distribution of global audiences 2022, by gender, Countries with the most TikTok users 2022, TikTok leading hashtags worldwide 2022, by post views, Distribution of global TikTok creators 2022, by age group, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022, Global user spending on TikTok in Q4 2021, Global social networks ranked by number of users 2022, Leading Android video and streaming apps worldwide 2021, by hours watched, Most downloaded mobile apps worldwide 2021, Global year-over-year download change in leading mobile apps 2021, Fastest global social networks to reach 1 billion MAU 2021, TikTok first-time installs per quarter 2016-2021, Growth of TikTok Google Play downloads worldwide Q2 2022, by country, Growth of TikTok iOS downloads worldwide Q2 2022, by country, TikTok quarterly user spending worldwide 2020-2021, TikTok iOS revenue in leading markets Q2 2022, TikTok Google Play revenue in leading markets Q2 2022, TikTok penetration in selected countries and territories 2022, TikTok: distribution of global audiences 2022, by age and gender, Yearly growth of user engagement on TikTok in selected markets 2021, Average weekly time spent on TikTok worldwide 2021, TikTok leading creators worldwide 2021, by video plays, Distribution of global TikTok creators 2022, by gender, TikTok leading hashtags worldwide 2021, by unique users growth, TikTok: videos removed by automation 2020-2022, Distribution of videos removed from TikTok worldwide Q2 2022, by reason, TikTok: number of videos removed by country Q2 2022, TikTok: user data requests from federal agencies & governments H2 2021, by country, TikTok: content removal requests from government bodies H2 2021, by country, Number of monthly active users of main short video apps in China 2022, Douyin (TikTok) user age distribution in China 2021, Most popular types of posts on Douyin (TikTok) 2021, Most-followed influencers on Douyin in China 2022, Impressions per post of top-tier influencers in China 2021, by channel, Social media platforms with highest ROI worldwide 2021, Social media platforms with highest ROI for B2B marketers worldwide 2021, Organic vs. paid social media used by B2C marketers worldwide 2021, Fastest growing brands on TikTok worldwide 2021, Most mentioned brands on TikTok worldwide 2021, Highest valued unicorn companies in China 2022, Digital advertising revenue for major internet companies 2022-2026, Monthly time spent on TikTok worldwide in 2021, Share of global TikTok creators aged 18-24, Mobile social media usage in the United States. While there are plenty of popular social media networks out there to choose from, its always a good idea to choose one that gets your content in front of the most users in your target audience. How many people use TikTok? A growing number of states are banning the use of TikTok on government devices over possible national security threats Something about TikTok feels personable and casual; you can easily make a connection with your followers and that bond really may just change the face of marketing forever. The projection is that the platform will reach a 39.9% penetration level, showing that TikTok holds a lot of promise for conversion and advertising reach now and in the future. Im Jason. This data is the newest available online, but as fast as this platform grows, the figures are likely to rapidly change over weeks, months, and years. The TikTok app itself is marketed as a video sharing social network. Get browser notifications for breaking news, live events, and exclusive reporting. ( Pew Research Center) TikTok is used more by women (57%) than men (40%). The United States has the most active TikTok audience, with more than 131 million monthly users. When we compare Instagram and TikTok, we can see that the result is a little surprising. Feel free to, 1. How Much Does Tiktok Pay For 10 Million Views? Its a mans world, as the song goes, but if youre on TikTok, women can definitely make a difference in your viewership! By 10. In comparison, Facebook (Meta) has 2.9 billion active monthly TikTok user data is currently stored in the US and Singapore. 2019 508 million users. When combined, Douyin and TikTok have a global active user base of 1.29 billion. Source: datareportal.com TikTok is now the worlds fifth most-used social media platform based on global active users According to the Digital Report, TikTok has more than 1 billion monthly active Every month, an average of 3.2 million Canadians are on TikTok. While that does not preclude the possibility of stored data being handed over in other ways, the researchers conclude that TikTok is not a direct or overt national security threat as it is presently constructed. Source: datareportal.com [video description: A video slideshow shows graphics of bendy 41.5% of TikTok users are men. We want to hear from you. What are TikToks Demographics for Marketers? By and large, TikToks ascent to global phenomenon has been incredibly quick. One billion active users spread across 154 countries make TikTok one of the most popular social media platforms as of 2022. Also, TikTok comes just after Instagram, according to the We Are Social 2021 report. 4. That being said, there are also a lot of engaged users, so that is a plus. I tend to gravitate towards business and technology topics, with a deep interest in social media, privacy and crypto. You can change the default language on the app as you please. In the following article, we will cover how many people use TikTok and other related information especially vital to marketers, brands, and businesses. Parents are avid users of the social network, with almost half of Canadian frequent users saying they have kids under 18. (Stats & Demographics), Is Flixtor Safe To Use in 2022? 2022 CNBC LLC. Now you know enough about how many people use TikTok in 2022 to boost your social media marketing strategy accordingly. New, Insights into the worlds most important health markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development. Get this delivered to your inbox, and more info about our products and services. In the following 8 chapters, you will quickly find the 53 most important statistics relating to "TikTok". ( Business of Apps) document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); EarthWeb is reader-supported. While this can vary greatly depending on the time period that one is taking a look at, TikTok has continually been a high performer according to TikTok statistics. You can have upto three TikTok accounts on a single device. Douyin, just like TikTok, continues to grow exponentially. Now that weve covered the App Store, weve also got to take a look at Android to understand TikToks overall download performance according to TikTok statistics. 60 percent of Canadian TikTok users are women and 40 percent are men. Following these countries are US and Russia with over 2 million downloads a piece. But how many people exactly are there on the app? Yep, you heard that right! Find your information in our database containing over 20,000 reports, Find a brief overview of all Outlooks here, Tools and Tutorials explained in our Media Centre, more hours on the platforms video content. That didnt happen, so the future ownership of TikTok will remain in the hands of ByteDance for now. Due to varying update cycles, statistics can display more up-to-date Starting out as Musical.ly in the US, Musical.ly was merged into TikTok in 2018 and has skyrocketed in popularity with not only younger generations like millennials and Gen Z, but pretty much all age ranges. With so many default languages available, TikTok truly is an international app that makes many different markets feel a part of the community. As we mentioned earlier, the amount of money that TikTok pays you is, well, pitiful. The amount of user spending increased to $128 million, which is a 380% increase from its prior year amount. Accounts that consistently violate Community Guidelines will be banned from TikTok. TikTok said it had about 55 million global users by January 2018. People aged 18 to 24 are more active on TikTok: 42.9%. The app has more than 100 million users in the U.S. and more than 1 billion users worldwide, The New York Times reported. They reached this in 2018, showing that they had a very smooth transition from Musical.ly and was becoming widely accepted. So, TikTok has the most engagement ratios of any social media platform, but what do users typically do? Another way to gain more followers on TikTok is to engage with new users and accounts so that you can generate interest in your profile. TikTok Creator Revenue: How Much do People Make? ByteDance also owns TikToks chinese counterpart, Douyin, making their revenue figures expansive and dominating the market in their particular category of app. TikTok has the sixth-largest number of monthly active users of any social media platform, behind Facebook (2.91 billion monthly active users), YouTube (2.56 billion), WhatsApp (2 billion), Instagram (1.48 billion), and Weixin/WeChat (1. As we mentioned, businesses and brands are looking for ways to increase their sales and find more potential customers. Now that weve wrapped up the top TikTok statistics for 2022, were going to give you a quick recap of the most interesting and relevant: And there you have it! #WeightedBlanket #BendyStraw #Ramp #FidgetToy #KitchenUtensils #FidgetSpinner So now we know how many users are on TikTok. TikTok has 800 million daily active users per month. In Brazil, there are 74.1 million users over 18. The way TikTok serves as a foundation for growth is just what people need. TikTok was launched in 2016 by ByteDance, a Chinese startup company. On Wednesday, Texas became the latest state to ban the popular app, following Maryland, South Dakota, South Carolina and Nebraska. This text provides general information. Only 3.4% of TikTok audience is older than 55. Still, the company launched one of the most successful short-form video apps, with many of its large tech competitors racing to create their own versions. 2021 86.9 It estimates that TikTok will have 755 million monthly users globally in 2022, and its market share will top 20%. Many are concerned that it's Chinese-owned. By 2025, it will approach 1 billion users. 8. You can even find accounts like @ourfilipinograndma and @fashionablegranny, just going to show that TikTok has bridged generational gaps. The country that uses TikTok the most is the United States, with roughly 70 million users. Sie knnen Ihre Einstellungen jederzeit ndern. Elon Musk continues to reach out directly to Twitter users to get feedback on his newly acquired platform. Characteristic Number of active users in millions That means that if you want to make good money as an influencer on TikTok, youve got to work on building your following and engagement first. TikTok User Growth Rate Statistics. The United States has the most TikTok users at 131 million. Thats up from only 250 million in January 2019. There are some organic TikTok growth services that can help you do exactly that, saving you time and money, such as TokUpgrade. Gaining more TikTok followers for any purpose can be a bit of a challenge, especially since there are so many videos available to watch. Its likely that shortly, TikToks popularity in Europe may expand, although these statistics pale in contrast to other regions of the globe. The company faced a slew of setbacks, including a possible U.S. ban after the former Trump administration deemed its data storage and security a national security risk. Please enter valid email address to continue. Not only that, 68% of TikTok users said that the digital ads they experienced were relevant to them in some way, showing an overwhelming majority of people who have a connection to the ads they view. Building a cross-platform presence on social media is a big deal, and when you note the potential to reach more users in your target audience, you may find you have more success on one network over another. In the UK, for instance, it is believed that 23 million individuals are frequent users of TikTok. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_4" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/. The main difference between TikTok and Musical.ly is that it allows for a wider array of videos and not just lip syncing. Statista assumes no Over a Million Videos Viewed Daily on TikTok. 14. Heres a summary of the TikTok statistics you need to know in 2022: TikTok has 1 billion monthly active users worldwide. TikTok video from The CyR.U.S. Image credits: tanner.leatherstein. The platform has become more popular with women as opposed to men. In case you missed it, the father company of TikTok is Chinese-owned, which is why in 2020 Donald Trump claimed TikTok to be a security threat and promised to ban the app unless sold to an American investor. What is surprising is that very often, the price that was paid for a certain good is too high for its actual value. Is 123Movies Safe to Use in 2022? Even though TikTok has proved popular, it ran into a bit of controversy in 2020 when it was almost banned by former president Donald J. Trump. System (@thecyr.u.s.system): "How many of these do you use? TikToks ad formats are unique to the platform. Are you ready to hit the follow button, and do not know the TikTok guidelines that restrict you, how many people can you follow on TikTok? Please do not hesitate to contact me. This is a huge deal, considering the following usage statistics: Yes, thats right! liability for the information given being complete or correct. There are 39.9 million active TikTok users in Vietnam over the age of 18. Hi! Some people believe that Cannon is having so many children to secure a kidney donor in case his lupus treatment fails and he needs a kidney transplant. Image Suspect in 1988 Lockerbie bombing now in U.S. custody, Winter storm slams western U.S., brings heavy snow, drenching rain, Killer Mike: "I believe in being able to do it all", SpaceX launches Japanese moon lander and NASA lunar ice mapper, Grant Wahl, renowned soccer journalist, dies at age 49 at Qatar World Cup, Mom who put newborn in trash at sorority should be resentenced, court rules, Artemis 1 spacecraft closes in on Earth for Sunday splashdown, Unlikely clue helps bring young mom's killer to justice, Some states ban TikTok on government devices, Storm hitting western U.S. before moving east, Soccer journalist Grant Wahl dies at Qatar World Cup, Dancing Grannies make a triumphant return after Wisconsin parade tragedy. 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