Zooms customer experience made it possible to beat its competitors. As Alexander Djerassi emphasizes, the simplicity of a product is a significant selling point. Any video-conferencing software could have done what Zoom did. Google hangout offers a cleaner user experience, in that everything stays in the browser. In this article, we will take a look at some of the things that led to the massive popularity of this platform, beating its well-established rivals such as Microsoft teams, Google meet, and Ciscos WebEx. As the controversy grew, lawyer Lee In Cheol, who appeared on the show, left a message on viewers' bulletin board. "When it comes to work, people. Another neat feature of Zoom is the messaging. Zoom, the videoconferencing app that's dominating our coronavirus-created work, school, and social lives, is more popular than ever. Eric Yuan, Zoom. In the past decade, the prevalence of cameras being built into our desktops and mobile devices has resulted in video-chatting through services like Google Hangouts (released in 2013) or Apple FaceTime (released in 2010). Private live streams are simply that, private. His experience at WebEx, one of the leading Zooms rivals, was a factor in the growth of Zoom. All Rights Reserved. It allows employees to virtually interact with their colleagues when in-person meetings are limited or restricted. The majority of the population believes that Zoom developed in the CoronaVirus period, which is not the case since the platform had a nine-year existence before the Covid-19 pandemic hit the world. Wealth Management Professional, Occasional Writer, MAX RAISES $31 MILLION IN SERIES B ROUND, FIRST CLOSE, Aircraft Engines Market Size, Share, Trends, Growth, Analysis, Research, Small Cell Market is projected to reach a value of over USD 45.3 billion by 2027, Global Fermented Ingredients Market is projected to reach a value of over USD 43.5 billion by 2027. Shares of video-teleconferencing company Zoom Video Communications ( ZM -0.28%) tumbled 7.3% through 10:55 a.m. EST on Tuesday, despite reporting a sizable earnings beat in its fiscal Q3 earnings . These include: The ease of joining, sharing, and participating in a meeting made it simple for me, you, mom, dad, grandma, granddad, and even great-grandma and great-granddad. With 10 people you need to manage 45 connections. 1. First, Zoom is free for regular users. Despite the epic collapse, Zoom stock is still up from the start of 2020. But most K-12 schools dont. In addition to being easy to use out of the box, Zoom has an uncluttered interface that adds to the experience. Remote assistance and control allows people to use Zoom to do customer or technical support, Break off rooms allow you to take a large meeting and break it off into smaller working groups, Whiteboarding allows people to collaborate visually. As Kurtzman said, "Zoom is seeing the biggest increase because its product is easier and more robust than others and it's at right time when people really need itWhen it comes to work, people. 1. Because it is cheaper, and easer for a small business to get into. The list of advantages of using Zoom as a conference tool is long. After all Skype was the pioneer when it was introduced in 2003 and has had almost a decade head start. The mission of Zoom was to create a friction less video communications platform. The rise of online shopping is a revolution, not a trend. Make It Easy For a long time, videoconferencing was something that required downloading software, understanding how to. Compared to most of these video-conferencing technologies, Zoom, which was founded in 2013, is hardly the most established. Yuan drilled the team to uphold simplicity in its creation. The look and feel of Zoom became so ubiquitous, in fact, that it was impossible to avoid a mention of Zoom in the mainstream media anytime you turned on the TV or surfed the Web. Why is Zoom so popular and what ever happened to GoToMeeting and WebEx? Even though Zoom had to face some consumer and investor complaints due to its lax security measures, but they addressed the concerns quickly. During the pandemic, Zoom has become one of the most popular alternatives for Skype. Yuan had a deep knowledge of how video communicating platforms perform. Zoom recognized this need and quickly stepped up and offered their software to educators for free, including many of the features that are usually only available with paid, premium licenses. They helped kids continue their education. We've even built an integration for Zoom and Drift Video . The list of advantages of using Zoom as a conference tool is long. The popularity of Zoom did not come as an overnight success. The question is: Why Zoom? When a participant joins or leaves a meeting, they can simply keep scrolling. 576 You can easily search for specific comments, see the name of the person talking or read more comments about that specific subject. Suddenly, with kids across the country needing to learn remotely, educators scrambled to find a reliable, easy-to-use video-conferencing and screen sharing software to continue teaching. It can be even said that Zoom lawsuits had no effect on its popularity, as Zoom soon became the default video conference option for millions of people globally. Zoom and Skype for business are designed for professional meetings, conferences, and lectures. In 2016, blockchain technology was an approximate US$210 million worldwide market. Without a doubt, vaping has become a cultural phenomenon, especially in the United States. There's no surprise why Zoom became so popular. You can also use the Zoom video conference system to record meetings and share them with your colleagues. . Businesses connected with teams and clients. Learning took place in a physical classroom, and the use of video-conferencing was rare. Some of them are: Zoom can offer real-time recording of your meetings, because of that, you can meet and negotiate things that happened during a meeting in real-time. Why is zoom so popular? Zoom has grown years in just months. It allows you to view and record your meetings in real-time in your browser or your mobile device. This caused a bunch of confusion but no problem Microsoft said, lets rename Lync to be called Skype for Business. This compounded the problem since the product was incompatible with Skype. The Zoom video conferencing platform, which became popular during the pandemic in 2020 has been compatible with most computing systems. That's been a major boost for some businesses maybe most notably video conferencing tool Zoom, which transformed in a matter of months into a wildly popular, and wildly profitable, fixture of everyday . From a functional and practical standpoint, Zoom has the hallmarks of a strong brand name. Zoom market capitalization Market capitalization is the overall value of a company, defined as the number of shares multiplied by the share value. Instead, Zoom uses a central server like a telephone switchboard and those 10 users, only need 10 connections to the central switchboard. Chances are high that you didnt know about Zoom one year ago. Because of its newfound popularity, vaping has already . Although Zoom has done a great job diversifying its product base with Zoom Contact . The simplicity of the platform is the primary factor that led to its increased popularity. One of the reasons why Zoom became so popular, and the reference point for virtual meetings and video -- More from Fast Company Fast Company is the world's. Over the past three years, Zoom has enjoyed. If you opt for Skype, You have to deal with Microsoft, and all of it's sales weasels trying to up sell you. 3. The other thing that Zoom got right was the underpinning technology. At this time last year, Zoom had on average 10 million daily meeting participants. Need for teleconferencing during the pandemic. All you will need to enjoy live streaming is an internet-enabled device like a laptop or smartphone and a platform to use as a medium like an app or a website. But most K-12 schools don't. Probably because they never needed to. The videoconferencing software company that went public last year is having a moment during the pandemic. When teams, families, and other groups were forced to collaborate remotely, it was the easiest way to connect. There are a lot of other applications which are trying to build an application like zoom but they didnt succeed yet but wait there is a great opportunity available for you to. The reputation of the powerful financier and businessman Victor Pisante, who owns several Greek Bitcoin and Ether are retracing after recent bulls. Moreover, Google has become the virtual storehouse of knowledge. Founded by Eric Yuan and launched in 2011 has witnessed a steady growth with a pleasing upward rise in popularity from 2016. One of the reasons why Zoom became so popular, and the reference point for virtual meetings and video conferences amid a yearlong pandemic, is because the. Why is this? Signing up for Medicare, 6 Efficient Ways to Improve Operations at a Large Event, 5 Small Actions Every Household Can Take to Use Less Energy, 5 Warning Signs You Need Help When Signing Up for Medicare, 5 Common Reasons People Need To See a Prosthodontist, 4 Immediate Steps to Take If Your Roof is Damaged in a Storm. Security concerns are not the same as security holes. So, lets find out what the reasons are for that. Many investors are looking for opportunities outside of traditional stocks and bonds. This created a fast, easy and free solution for school systems and a large influx of new users for Zoom. There isn't a thing that Google isn't aware of. Granted, Zoom was growing rapidly even before COVID-19, but it just accelerated things. In testing Zoom calls vs Skype and Hangouts Zoom is a clear winner. Since then, Skype for Business has been morphed into Microsoft Teams and that product is also mostly incompatible with classic Skype. While Zoom had been around for several years before the pandemic, it was largely overshadowed by other video conferencing platforms such as Skype and . Video & Audio Resolution Is Impressive Unlike other video conferencing apps, Zoom offers much clearer graphics and crisper audio. Yuan created this platform intending to create a less complicated system in mind. It's idiot proof and it works great. And based on the critical need it now serves, Zoom has evolved from an already-successful IPO to a stock market juggernaut worth more than Uber and Lyft combined. While Skype was slow to innovate Zoom took advantage of how the Internet was changing. Source: microsoft. Recurring meetings make it easy to schedule meetings and it keeps people coming back to the product. One of the reasons why Zoom became so popular, and the reference point for virtual meetings and video conferences amid a yearlong pandemic, is because the brand name itself is a strong selling point. People continue to use Zoom because it's easy and free, but its competitors are making moves to catch up. Lets see why zoom is so popular right now. After ConCourt judgment, things get sticky for once Teflon-like Zuma Is it the features? And the truth is that most of the users do not care about the bells and whistles, they just care about the overall experience, and thats what Zoom offers. Is it that Zoom is free? Is it the price? Zooms real-time video conferencing experience is shared through your web browser or your mobile app. All of your video conference calls, whiteboard, chat room, and email messages are visible in real-time to all other participants in the meetings. . This makes the stressor less painful and easy to cope with. It has been a rigorous and well-planned process that was revolutionized by the strike of the Covid-19 pandemic. Meetings can be recorded on your computer or your phone or both. If thats Crypto communities tend to clash with each other. The fidelity of the video, speed of connection and end-user control of what youre viewing is far better than the others. The reason for that is the combination of some of the most appealing features. You can always stay in the loop of what is going on. Zoom was the. Soon, they were using those accounts for socializing, with kids having Zoom playdates and parents gathering for Zoom happy hours. Zoom is known for its reliability, avoiding long outages that discourage repeated use, and it doesn't have the latency that makes some services painful for extended. This is called Metcalfs law. There is not a day that goes by that you don't hear about vaping in the news or other areas of your life. A bigger reason, he says: "Their products. How did it quickly become a verb synonymous with video-conferencing, like Google did for conducting an internet search or Xerox for making a copy? Why Zoom became the leading video conference choice amid the pandemic Zooming Past Microsoft Teams, Slack, Skype, Hangouts, and Others The S&P500 plunged over 16 percent as the economy tanked, along with major cornerstones of the stock market like Microsoft and Amazon, yet Zoom's stock is up 58 percent in 2020, as of March 13th. Zoom Success [Part 1] Why Zoom is the go-to platform for video communication. But, when you start using Zoom you start using Chrome, and the Chrome browser looks like the default browser, so you dont have to switch to the different one. There are a lot of other applications which are trying to build an application like zoom but they didnt succeed yet but wait there is a great opportunity available for you to Create an app like zoom. Zoom has seemingly. With the restrictions put to curb the spread of the virus, lock downs were implemented, and restriction of movement. Just looking at Google search volume shows how quickly Zoom has come into the public consciousness and gained popularity. Other causes include the following: Your computer has a low memory Too many background programs are infringing on the CPU Zoom got it right people want to video conference for both personal reasons and for work reasons making it easy to blur the line between the two. A Pandemic Winner: How Zoom Beat Tech Giants To Dominate Video Chat. The reason? Unless youre a tech junkie who follows the market and watches IPOs carefully, you likely paid no attention when Zoom became a public company in April of 2019. With many of us working from home, there is no wonder why Zoom became such a popular video conferencing tool. Not to mention there were tons of people floored by the idea of "free" calls. Zoom said on Tuesday that sales jumped 169% year-on-year in the three months to 30 April to $328.2m, as it added more than 180,000 customers with more than 10 employees since January - far more . Some companies need remote help, and when there are difficulties in finding the right people for a job, they use Zoom. You can also join or leave a chat right from the browser or your mobile app. Some interactions require right-clicking to pin video or unpin in a rather unintuitive way. Furthermore, Zooms CEO improved customer experience at the beginning stages of the platform by communicating and replying to every customer who wrote to him. With Zoom being the easiest and most effective platform, it became the most probable option among its competitors. Google hangout offers a cleaner user experience, in that everything stays in the browser. Through the points illustrated, you can now understand why and how Zoom became so popular that it is common to hear people say "Let's zoom." So how did it become the online video-conferencing app of choice for schools, religious services and group socializing? Simplicity is the reason Zoom became suddenly so popular for home use. You can easily do this on the fly with simple clicks, and you dont have to enter an email address to do so. When Skype was introduced Internet connectivity was slow and a common approach to solving 1 to 1 communication was using peer-to-peer connectivity. While this makes sense, it has some problems If one person has a bad connection the entire call gets dropped and as you add more people the number of connections grows very quickly. The popularity of Zoom did not come as an overnight success. Why Zoom became so popular Seemingly everyone knows about Zoom now: parents, co-workers, friends, grandparents, and neighbors. Within a matter of weeks, nearly every kid and their parents had Zoom accounts for school-related activities. Zoom has the best mix of tools and convenience vs security, imo, which is why it's so popular. Due to the sudden usage spike, Zoom became the center point for security researchers around the world. Same with Cisco, etc. The brand name directly connects with the meaning of the word. At the time Microsoft had its own video audio product called, MicrosoftLyncandOffice Communicator. It knows everything. Integrating instant messaging and video and voice calling capabilities, the software was a hit. It's helped Zoom become the "BandAid" of pandemic life. But the mission statement used by the greatest number of Zoomers is "delivering happiness to our users!" Anna Fielding People have flocked to the service to keep up with friends, build digital clubs, and even host weddings. Its short, catchy and can be used as a verb (Its more quick and fun to say Lets Zoom than it is to say Lets have a video conference). They are designed for more people in a single call and focus on features like virtual whiteboards and file sharing to increase productivity More posts you may like r/araragi Join 2 yr. ago Why and how did araragi became so popular in Noetsu high school? Why does Zoom seem to be more popular than Skype and other platforms for virtual communication? "Spreading the ideas of freedom loving people on matters regarding metals, finance, politics, government and many other topics" Having an emotional appeal and providing comfort is much more important. That phraseand its practicehas in turn led to the popularity of another word with a whole new meaning: Zoom, as in the video-conferencing app that has replaced face-to-face interaction in this time of social distancing and staying home. On the business side, Zoom has been masterful about getting their product, for free, quickly in to the hands of schools and institutions who weren't on Zoom before as a by-product of COVID-19. By mid-summer, it seemed, everyone was talking about Zoom. You can zoom in and out on a map to see exactly whats happening. Over the last three weeks zoom conference calls have exploded, but why is Zoom so popular? The popularity of Zoom did not come as an overnight success. If there's one business that . Investors. The person talks to the server and the server sets up the connection between the two computers. Perhaps you read about Zoom on a finance. It has been a rigorous and well-planned process that was revolutionized by the strike of the Covid-19 pandemic. For Zoom, it's quite a lot. And the last good thing is the fact that Zoom doesnt do a lot of tricks. The reason why memes have become so popular is that they help people cope collectively. Nobody at Zoom seems to have a good explanation for why the service is so popular. In this case,. March 16, 2020. How do you measure productivity and engagement at work? Improving Your Work From Home Experience with A KVM Switch. In addition to the quality of the call and performance with many people, Zoom is introducing a lot of under-the-hood features that are making it easy for teachers, tutors, and businesses. The Skype experience took advantage of the high-speed Internet adoption and helped Skype dominate the field initially. For investors, bigger is better. Scepticalscribe T TiggrToo macrumors 601. This platform is easy to use since one does not need a login to access a meeting and its interface is quite appealing. 1. it doesn't seem to offer anything that it's already mainstream competitors (skype, teams, discord etc) didn't already offer, and yet for some reason people have become obsessed with it. How Zoom became a verb during COVID-19. And this is why Zoom became a consumer favorite during the pandemic. Through the points illustrated, you can now understand why and how Zoom became so popular that it is common to hear people say Lets zoom., Event planners may feel stressed or even overwhelmed by creating a successful event. How Zoom became so popular so quickly. As the rate at which unprofitable companies went public set records, Zoom's growth and positive net income helped it gain brand recognition even before its shares began to trade. The button to end a call, shouldnt be where you resize the window. Some of them are: Zoom can offer real-time recording of your meetings, because of that, you can meet and negotiate things that happened during a meeting in real-time. The fast spreading Coronavirus has catapulted the term social distancing into our collective lexicon. Many companies and large organizations have a preferred video-conferencing appwhether it's WebEx, GoToMeeting, Microsoft Teams, etc. You can ensure that your event is, You may feel a little bit guilty about the energy your household consumes, and you are excited to find ways, You should take steps to see if you need a little help when enrolling in Medicare. Try to get 10-20 people on a call and nothing really comes close. If you want to share a screen with your colleague, you can simply grab their phone and show them your screen. They helped teachers do their job. Second, the Zoom user experience is really simple and an average consumer can quickly set up a meeting without any support. Though Zoom has a great product that exploded in popularity during lockdowns, the stock may still be too expensive, given the recession ahead and rivals in the video-conferencing space. Zoom, a cloud-based conferencing platform, has emerged very popular within the past few years. Here are five things Zoom has done that every business should consider: 1. Daily downloads of the Zoom app have increased 30x year-over-year and the app has been the top free app for iPhones in the United States since March 18, according to Bernstein Research and. It has been a rigorous and well-planned process that was revolutionized by the strike of the Covid-19 pandemic. It looks like Zoom is listening to some of the common concerns around the platform. Fitness classes are among the many elements of daily life that moved to Zoom during the pandemic. Zoom. Chromebooks have been especially popular with schools and . Investing in crypto has become the trend now. He referred to the broadcast, "In episode 27, I made a bitter remark towards the teenage mom's husband, 'At the age of 30, you know everything, but the fact that you dated and made your girlfriend, who was still a high school student at that time, pregnant crossed the line.' For Zoom, it's quite a lot. does. He left the company to create a more simplified customer and mobile-friendly platform and managed to stick to his vision and mission, which has been a significant factor in the platforms growth. For years, companies have used software like WebEx (launched in 1995) and GoToMeeting (launched in 2004) to conduct business meetings virtually. There are a host of alternatives, and multiple services have made certain features free. The first and arguably the most important is the quality of the product experience, in particular audio/video. One of the reasons why Zoom became so popular, and the reference point for virtual meetings and video conferences amid a yearlong pandemic, is because the brand name itself is a strong selling point. That way you can easily get their opinion about something you want to tell them, while you see them respond in real-time. As the title says, what feature set pushed Zoom to the top? Zoom is about as close to that as you can get, and yet has powerful features under the hood for those who understand how to wield such power. You can keep an eye on the clock during a meeting, its easy to understand what exactly time is passing. Out of the dozens of video conferencing services, Zoom became the most popular during social distancing. It is easy to set up, use and do other vitals such as changing the background. You can easily share any document youre using with your team. People found a way to stay social through happy hours, trivia nights, and birthday parties. It grew quickly and Skype was acquired by eBay three years after launching. In 2022, many cryptocurrency investors have had to change their investment strategies. This dumb message (and those ads) will appear on every screen until you register! Their technology or features arent vastly different from the competition. Read on to know why Zoom is a popular video conferencing app today. Is it the size of the market? This allows the conversation to scale very well and if someones connection is poor the overall conference doesnt drop. You can see the images you take from your smartphone when you are taking a picture of a meeting. Video conferencing isnt new, in-fact Skype, WebEx, Facetime, and Hangouts have been around for years but there are a few things that set Zoom apart. this is seriously confusing me. feature or product becomes popular enough, the big Silicon Valley players will attempt to co-opt it with . This browser extension and mobile app allow you to capture your presentations, make slideshows, send documents, chat, join groups, share screens, and more. They helped bring together groups of people who otherwise may have become isolated due to the Covid-19 outbreak. Enter a little blue-icon application by the name of Skype that became one of the most popular communications apps of its day. The CoronaVirus pandemic came with some world-changing necessities. There are a couple of apps and services that do more and they are expensive. When a stressor is converted into a funny meme, most people can relate to it, talk about it, and feel that they are not alone in that situation. It's so popular that Zoom has even become synonymous with online meetings, and it's mainly due to varied reasons. Taking abstract concepts and discovering the intersection of business, technology, and life. While theres a lot of luck in building a successful business, Zoom is doing well because its doing a lot of things better than the competition. Get rid of this crap by registering your own SA Forums Account and joining roughly 150,000 Goons, for the one-time price of $9.95! What is a Security Token Offering and why are they so popular? Examples of such platforms include YouTube, zoom, skype, Instagram, and Facebook. Zoom is a clear winner. The toolbars are inconsistent and tend to bounce around between three or four different configurations. One of the most important and popular reasons for using Zoom is the quality of the participants, and not only their members, but also the moderators. However, there has been a welcomed New cryptocurrencies have been launched every week for the past few years. as far as i can see it's a broken mess with a frankly annoying ui. Live streams are either public or private. Many companies and large organizations have a preferred video-conferencing appwhether its WebEx, GoToMeeting, Microsoft Teams, etc. The company that went public in 2019, saw a 300%+ surge during the pandemic. Zoom will continue to grow steadily as the technical challenges and complexity of what Zoom has done is a huge barrier. It now has 350 million. Probably because they never needed to. Learn about Zoom and reason behind its popularity.Video Credit:Pixabay: https://pixabay.com/Pexels: https://www.pexels.com/Coverr: https://coverr.co/ Asked to elaborate, he says the missed mobile opportunity was a minor reason why he thought Zoom could zoom past the videoconferencing incumbents. Downloading Zoom is a doddle, installing it is . Copyright 2021 TechBullion. Weve seen a lot of situations on different blogs about this topic, and now its your turn to voice your opinion. The list of advantages of using Zoom as a conference tool is long. If you cant get the quality and performance to work well, then the other features dont really matter. Thats a lot of ownership transitions. The fidelity of the video, speed of connection and end-user control of what you're viewing is far better than the others. This is awesome. There may be questionable security practices, but there is NOTHING out there that is a simple to use from an end user perspective.. But since long before remote work went viral, people have loved Zoom. For instance, Zoom has a more modern calling interface, several viewing options, options to schedule meetings, and recurring links where each has their own room to join. Im sure the video space will evolve but 2020 has changed peoples expectations of video conferencing forever. Let's look at 5 reasons Zoom is the best video conferencing platform. Vaping has become increasingly popular among young people in the last couple of years. With good timing and goodwill during a challenging moment, they helped create positive sentiment amongst the public. When the world stayed home this past spring and summer, everyone from CEOs to first graders turned to Zoom to stay connected. Three years after that it was sold to a Private Equity firm, and two years after that was sold again to Microsoft in 2011. how did zoom become so popular - The Something Awful Forums log in, read the tech support FAQ, or request your lost password. With this popularity has come a wave of scrutiny, and Zoom . Zoom's app has become more reliable than Skype yet offers similar features in many ways. At Drift, Zoom had already become our go-to tool for running company meetings when we couldn't meet in person. It just worked. The more schools that came onboard, the more Continue Reading 5 Ways to Open or Import Items from an Offline Outlook Data File (.ost), Working Remotely A Better Work-Life Balance for Employees and Employers. Zoom meetings became a buzzword as workplaces went remote and people tried to keep in touch with each other. They pushed businesses toward one product and personal use toward another. Sometimes the screen resizes in response to a remote person sharing, even if Ive configured it as desired. The other good thing is that Zoom does not show a desktop version, the only browser supported is the Chrome browser. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 615 Congress Street, #532 Portland, ME 04101, Why is Zoom so Popular: Branding, Generosity and a Unique Opportunity, Naming your Business to Attract the Right Clients, MTI 20th Anniversary Event Program Wins Graphic Design Award, Five ways to improve your professional services website. "Zoom is seeing the biggest increase because its product is easier and more robust than others and it's at right time when people really need it," Kurtzman said. Zoom isnt perfect, the UI could use a clean-up pass. Zoom is a browser extension and a mobile app, and both are web and mobile applications. "If you look at the strength of Skype and Teams combined, they should be. 598 463 463 Comments sorted by Best Add a Comment KStieers 3 yr. ago We just did an evaluation of Zoom, Webex and GotoMeeting to use for remote training/classrooms.. Zoom killed Webex on price. Through the points illustrated, you can now understand why and how Zoom became so popular that it is common to hear people say "Let's zoom." It is one of the leading video conferencing software apps on the market. You can always stay in the loop of what is going on. Zoom, a teleconferencing application typically used by businesses, has become the hot new way for people to connect while social distancing during the coronavirus pandemic. During the week of 4/27, they're rolling out Zoom 5.0, which includes some fresh security features, including locking meetings, kicking participants out of a call, and screensharing restriction settings. We've all used it, and the company's share price reflects this, with more than a 500% increase at its peak, from the mid-march pre pandemic numbers. The workers at the California-based tech company are "transforming the way organisations communicate" or "making the world a better place one connection at a time". There are two main reasons why Zoom became so popular. Zoom's audio and video quality are impeccable because it leaves most of the work to your device instead of the browser. Zoom Video Conferencing, or just "Zoom" for short, is one of the most unambiguous winners of this pandemic. It's worth calling out why Zoom became so popular . It is really easy to use and doesn't require registration unlike Skype . For a certain class of white-collar job, working from home has become the default, and it's not clear when offices will fully reopen. And if you want to move to real-time collaboration in a group, you can start a group chat and invite other participants to join. But a great brand is more than just a great brand name. Skype wins on the social front, offering many features to chat/connect, but for large calls, theres just no comparison. You can easily share things with your colleagues, like any specific notes or any file you want them to see. Modernize workflows with Zoom's trusted collaboration tools: including video meetings, team chat, VoIP phone, webinars, whiteboard, contact center, and events. Video-conferencing is nothing new. Now, all the knowledge and researches that have been done to this date is available to use with the click of a mouse. With the increased need for video communication during the pandemic, many people could meet and finish their business effectively in a simplified manner. The 2020 Businesses @ Work report from Okta notes, "Zoom was the #1 fastest growing video conferencing app in 2016, and it hasn't slowed down since. "Zoom has become the poster child for video conference, both from a consumer and corporate perspective," says Milanesi. Alexander Djerassi, an entrepreneur, and a foreign policy expert, commented that customer experience is vital in the companys growth. An early pioneer in the video conferencing market, Zoom employs the sound symbolism . But Zoom was the one who did it, and they showed that to become a valuable brand, you first have to provide value to people. Figure 1 below shows Zoom's stratospheric rise over the past year. Simplicity. It also allows different levels of quality to get downloaded to people based on their connection speed and their device keeping the experience working well. Learning took place in a physical classroom, and the use of video-conferencing was rare. Zoom does not force you to switch your current browser, which is a good thing. For this reason, your device performs several tasks simultaneously, requiring a high CPU. With these restrictions, it became difficult for people to move to attend classes and important meetings; therefore, the need for teleconferencing grew with a booming percentage. While Skype had the early mover advantage they lost their advantage because they confused and split the market. These are just a few reasons why social media has become so popular. The de facto overseas corporate standard still remains Skype to this day. A free version of Zoom can hold a conference with up to 100 participants in a 40 minutes conference call. At the moment, the answer's easy: Coronavirus has forced countless employees to work from home, and remote employees need a conferencing tool. As a result, "Zoom" has graduated to verb-status, supplanting "hop on a video call" in much the same way we tend to "Google" topics regardless of the search engine. Why did Zoom become popular during Covid-19. Zoom has become one of the most popular video conferencing platforms in recent months, due in large part to the outbreak of the Covid-19 pandemic. Eric Yuan, the CEO at zoom, was previously a founding engineer at Cisco. This simplicity made it so popular with the people, and it soon became common to hear people say Lets zoom. 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